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Design Services

UX Research

Data-driven insights that validate your ideas and guide design decisions. We uncover what users really need, not what we assume they want.

What Can Be Included

Every project is unique. Here are elements we can incorporate based on your needs and goals.

User Interviews

In-depth conversations with target users to understand their needs and pain points.

Surveys & Questionnaires

Quantitative feedback from larger user groups to validate hypotheses and gather insights.

Usability Testing

Watch real users interact with prototypes to identify issues and opportunities.

User Personas

Detailed profiles of target user types based on research data.

User Journey Maps

Visualize complete user experiences from discovery through conversion and retention.

Analytics Review

Analyze existing user behavior data to understand real usage patterns.

Our Research Process

A systematic approach to understanding your users through mixed methods research that combines qualitative and quantitative insights.

1

Plan Research

Define research goals, target user groups, and methodology to answer your most critical questions.

2

Recruit Users

Find and recruit the right participants who match your target user profile.

3

Conduct Sessions

Run interviews, surveys, and usability tests with participants in a structured, unbiased way.

4

Analyze Data

Identify patterns, themes, and key insights from qualitative and quantitative data.

5

Synthesize Findings

Create user personas, journey maps, and design recommendations based on research insights.

6

Share Results

Present findings with clear, actionable recommendations to guide design and product decisions.

Frequently Asked Questions

How is user research conducted?+
We use mixed methods including interviews (1-on-1 conversations with target users), surveys (quantitative feedback from larger groups), usability testing (watching users interact with prototypes), and analytics review (understanding real behavior data). This comprehensive approach ensures decisions are user-validated.
How many users do we need to interview?+
For qualitative research like interviews, 5-10 participants is typically enough to identify major patterns. For surveys, 50-100+ responses gives better statistical confidence. We recommend starting with 5-8 interviews, then expanding based on what we learn.
How long does user research take?+
A full research project takes 3-6 weeks. Planning takes 1 week, recruitment and sessions take 1-2 weeks, and analysis/synthesis takes 1-2 weeks. We can do faster turnarounds for specific questions, or expand timelines for more comprehensive research.
What are user personas and why do we need them?+
User personas are detailed profiles of your target user types based on research data. They help your team stay aligned on who you're designing for, reduce assumptions, and ensure decisions are user-centered. They typically include goals, pain points, and behaviors.
Can research help validate a new product idea?+
Absolutely. Research is perfect for validating ideas before investing in development. We can test your concept with target users through interviews or surveys to see if they'd actually use it, what features matter most, and what pricing they'd accept.
How do you ensure research is unbiased?+
We use structured interview guides to avoid leading questions, recruit diverse participants beyond your immediate circle, and use multiple research methods so no single approach skews findings. We also involve stakeholders in observing sessions to prevent interpretation bias.

Ready to Understand Your Users?

Let's conduct research that uncovers real user needs and guides smarter design decisions.