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AI Search

Generative Engine Optimization (GEO)

Show up inside the generated answer. GEO gets your brand cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews, the tools people now ask instead of searching.

What is GEO?

Generative Engine Optimization is the work of getting large language models (LLMs) to include and cite you when they compose an answer. These engines do not return a list; they write a response and name the sources they trusted. GEO makes you one of those sources.

That means content written to be understood and quoted by models, schema deployed so machines read you correctly, citations and authority built so you are worth referencing, and monthly AI Share-of-Voice tracking kept separate from traditional rank. It is a close cousin of AEO, which covers answer engines and snippets; most clients run both.

What you get

AI Search Audit

Where you get cited across ChatGPT, Perplexity, and Google AI Overviews today, and where you are absent.

LLM-First Content

Pages written to be understood, extracted, and cited by generative models.

Citation Building

The authority and reference signals that make a model choose to name you.

Share-of-Voice Reporting

Monthly AI visibility versus competitors, reported apart from traditional rank.

Where to start

Begin with an audit, then move into ongoing optimization with the data in hand. We scope and price each engagement to your site, so book a consult and we will put real numbers to it.

AI Search Readiness Audit

one-time

The low-barrier way in. See exactly where you get cited in generative results, and where you are missing.

  • AEO + GEO readiness scan
  • Competitor share-of-voice benchmark
  • Prioritized action plan
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Generative Engine Optimization

setup + retainer

Get cited inside generative results, with reporting that separates AI Share of Voice from rank.

  • LLM-first content + schema
  • Citation building
  • Monthly AI Share-of-Voice report

AEO + GEO Bundle

bundle

Run generative and answer-engine optimization together, at a bundle rate, under one report.

  • Everything in AEO and GEO
  • One combined Share-of-Voice report
  • Best value of the three

Not sure which fits? We will map it to your site on a quick call.

Frequently Asked Questions

How is GEO different from traditional SEO?+
SEO gets you ranked in a list of links. GEO gets you cited inside answers that generative engines write, like ChatGPT, Perplexity, and Google AI Overviews. Those engines reward different signals, so we track AI Share of Voice separately from rank.
How is GEO different from AEO?+
GEO targets generative engines that compose an answer from many sources and cite them. AEO targets answer engines: assistants and snippets that return one authoritative answer. Related work on different surfaces. Most clients run both, which is why we offer a bundle.
Can you actually influence what ChatGPT or Perplexity say?+
You cannot control a model's output, but you can strongly influence whether it can find, understand, and trust you. That is what GEO does: structure, citations, and authority so that when a model answers a relevant question, you are in the set of sources it draws from. We measure the movement, not promise a specific sentence.
Where should I start?+
Most clients start with the AI Search Readiness Audit. It shows where you are cited, where you are missing, and what to fix first, so you can move into an ongoing GEO engagement with data in hand.

Find out if AI is citing you

Run an AI Search Readiness Audit and see exactly where you show up in generative answers, and where a competitor shows up instead.