&Pixels Labs project · How we took our own sprint tool to public beta in 4.5 months
Less to-do. More to-did.
A task manager we built for ourselves, then opened to everyone.
ToDidIt is an &Pixels Labs product, so we were the client, the designers and the engineers. It ran our own sprints for months before it had a pricing page.
Visit todidit.com- Client
- ToDidIt
- Role
- Branding to MVP, a 0-to-1 product build
- Type
- SaaS product
- Year
- 2026
- Timeline
- 4.5 months, internal tool to public beta
- Team
- One Sr. UX Engineer, design through build
- Platforms
- Web app
- Progressive Web App
- Slack app
- iPhone and iPad apps (launching soon)
- Android app (launching soon)
- Status
- Public beta
Can a task manager make finishing feel better than planning?
01Overview
ToDidIt started as the tool we ran our own sprints in. The project tools on the market were built for teams far bigger than ours, so we spent more time working the tool than running the sprint. We rebuilt the same rituals with fewer steps, ran our own work in it for months, and opened it up once it held.
02Problem
Most task apps only show what's left. Finish something and the row disappears, like the work never happened.
We had our own problems too: no funding, the most crowded category in software, and an AI that costs money every time someone uses it. We were never going to win on feature count.
03Solution
Keep the wins. Finished work goes into a To-Did Log that never deletes. We shipped the celebration features before chasing feature parity. And we charge a flat price per account, with unlimited teammates, and meter only the AI: Didi's drafts are charged when you keep them, so throwing one away costs nothing.
Two calls, and what they cost.
Per account, not per seat.
$15 a month on Squad, $35 on Business, unlimited teammates on both. Or pay once: Lifetime is Business for $549, open to the first 100 founding members.
What it cost usThe revenue that grows on its own every time a customer hires. We'd rather nobody think twice about inviting a teammate.
Celebration before parity.
The To-Did Log, Win Recap, Celebration Mode and streaks shipped in the beta. So did the Slack app and the Progressive Web App, both live today. The iPhone and Android apps launch shortly.
What it cost usOn a comparison chart, we lose on row count.
Don't read about it. Finish something.
These are ToDidIt's real components, running the same markup, tokens and motion as todidit.com. Watch the loop, or take over and click.
Check a task off and watch where finished work goes. It never gets deleted.
One sprint, three views, one task record. Move a card here and it moves everywhere.
Win Recap, streaks and Celebration Mode shipped in the beta, ahead of features most task apps lead with.
Same tasks, desk to pocket. Web, PWA and Slack today, with iPhone and Android coming soon.
That was the real component. The full app is free to use, with upgrades when you need more.
The first week, plotted by how it feels.
Seven moments from signup to a first invite, plotted by how each one feels. The checked marks are where the product celebrates on purpose.
- How it feels, low to high
- Celebrates on purpose
- The dip
- ArriveSign upEmailed code, no passwordTurnstile, then one code
- ArriveWelcome5-screen wizard, all skippableMeet Didi, meet the Log
- First winsAdd 3, finish 3Quest chapter 1First celebration fires
- Go deeperBreak it downSubtasks, then the parentNav reveals as you go
- Go deeperOrganizeProject, priority, due dateThe friction dip
- Look backOpen the LogTo-Did Log and streakFinished work, kept
- Bring peopleInvite a teammateRoles chosen at inviteGraduation confetti
Setting up projects, priorities and dates is where it gets harder. So the getting-started quest holds those fields back until after your first three wins, and a first task is just a name.
Four zones, one record underneath.
- Marketing/
- Home
- Pricing and Ledger
- Features (8 pages)
- Pillars: Capture, Clarify, Compose, Celebrate
- Lifetime deal
- Field Notes
- Happiness Center
- Onboarding/welcome
- Sign up and log in
- MFA
- Welcome wizard
- Invite and referral links
- Checkout
- App/today
- Dashboard
- Today
- Horizon: Kanban, Calendar, Sprint
- Tasks and To-Did Log
- Projects
- Blueprint
- Reports and Streaks
- Templates
- Settings/settings
- Workspaces and roles
- Integrations: Slack, Calendar
- Notifications
- Security
Needs sign-in. Horizon, Tasks and Projects read one task record, so no view needs syncing.
What it runs on.
Framework
- Next.js 16
- React 19
- TypeScript
- Tailwind 4
Data
- Supabase Postgres
- Row-level security
- Realtime
- Auth with MFA
AI
- Claude Haiku 4.5
- Gemini 2.5 Flash
- MCP server
Billing
- Stripe plans
- Metered refills
Integrations
- Slack app
- Calendar
- Web push
Ship and test
- Vercel
- Vitest
- Playwright
- PostHog
Same team, same process, your product.
One engineer took ToDidIt from internal tool to public beta in four and a half months, with a perfect desktop performance score.
- 36
- Pages live and indexed todidit.com/sitemap.xml
- 10
- Product surfaces shipped Today, Horizon, Log, Blueprint and more
- 100
- PageSpeed, desktop PageSpeed Insights, Aug 2026
ToDidIt's in beta, so these numbers measure scope. We'll add user numbers once they mean something.
Internal tool to public beta in 4.5 months. What's yours?
We take SaaS products from idea to launch: UX, branding, Next.js, mobile and AI. You'll talk to the people doing the work.
The brand library behind it.
Palette, type, eight logo variants, 25 named motions, seven animated ads, a social kit per platform, three carousels and 41 email templates. All running, all the real exports.
Open the brand libraryShort answers.
Is ToDidIt a client project?
No. ToDidIt is an &Pixels Labs product: we own it, fund it and carry the consequences of every decision on this page. Revlr is the other one.
How long did ToDidIt take to build?
Four and a half months from internal sprint tool to public beta, designed and built by one senior UX engineer, from the brand through the production app.
How do people sign in to ToDidIt?
With an 8-digit code sent by email. There is no password to create or forget, and the code expires after 10 minutes.
Why does this project report scope instead of user numbers?
ToDidIt is in beta. Signup or retention figures this early would not hold, so this page reports what can be measured today and sources each number.
Can &Pixels build something like this for us?
Yes. The same team that designed and built ToDidIt does client work, most often as an embedded product team on a subscription rather than a fixed-scope project.
Have something like this to build?
Tell us what you're trying to ship and what's in the way. We'll tell you straight if we're the right team.
Use ToDidIt
Less to-do. More to-did.
Flat price per account, unlimited teammates. Free to use, with upgrades when you need more.
Try ToDidIt (opens in a new tab)